Movie theater chains have been eagerly awaiting the debut of "Spider-Man: No Way Home," with some going as far as to provide additional incentives for moviegoers to pick up tickets for opening night.ĪMC partnered with and Sony Pictures to offer 86,000 non-fungible tokens (NFTs) to members of its AMC Stubs Premiere, AMC Stubs A-List and AMC Investor Connect who ordered tickets for the Dec. This kind of fervor has not been seen at the box office since 2019 when advanced tickets for titles like "Avengers: Endgame" and "Star Wars: The Rise of Skywalker" went on sale. "For anyone who doubted the communal draw of the theatrical experience over the past two years, look to this enthusiasm for 'Spider-Man' as a major inflection point during the box office recovery period and the sign of a bright future ahead." "There are different tiers of intense fan demand when it comes to box office pre-sales, and this film is clearly showing it belongs near the top with a select few others," said Shawn Robbins, chief analyst at. Ticketing sites like Atom Tickets, Fandango and alongside movie theater sites like AMC, Cinemark and Regal saw a surge of demand for tickets leading many to crash or place visitors in hour-long online queues. Overnight, the latest installment of the Marvel Cinematic Universe, a co-production between Disney and Sony, has sparked even more optimism. The box office has been slow to rebound, but sustained momentum over the last six months has provided confidence in an eventual recovery.
The pandemic battered cinemas, crushing demand and nearly bankrupting some of the industry's largest exhibitors.
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